HMG announces global partnership with Facebook’s Atlas
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group. The global deal will have a heavy focus on US and Western Europe and will see the communications network offering the ad server to its clients during 2015.
The partnership will see Havas Media Group…
The Big Interview: Paul Frampton on the future of digital
Havas Media CEO Paul Frampton is in a bullish mood. As the energetic leader of the ‘smallest of the big six’ media agencies (his words not ours) he sees a very bright future for those able to keep up with the rapidly changing digital landscape.
It’s something the 17-year Havas veteran has been working on incessantly since he took the helm 16 months ago and hot off…
The future of video and its consumption
Audio/video (AV) media has long proven to be effective at building and maintaining brand health – and this is unlikely to change anytime soon. What has changed is the way in which consumers watch AV content, and, subsequently, the opportunities available for advertisers to reach this audience.
Television isn’t dying, and, while there has been some decline in viewing…
Can brands be integrated with charities without sparking controversy?
In light of Remembrance Day and the nationwide admiration for the striking Poppy installation at Tower of London, here at Havas Media we were wondering where brands can stand within this realm? Can brands align themselves alongside charitable and political events?
I once read a philosophical treatise in a book that boiled down to “there’s no such thing as a…
Technology is making us rude – so how should brands respond?
I have a horrible confession to make. I broke up with my ex-boyfriend because he complained that I used my phone too much. In the middle of conversations, while we were waiting to be served in a restaurant and as soon as I woke up in the morning. So strong was my attachment to this small, yet infinitely connected 5-inch device, that in the choice between him and it,…
Today’s modern media tussle; organic vs native
Few folks that I spend time with in the UK media industry have much time for the terms native advertising or organic reach. Native is dismissed as the new advertorial and organic is most often confined to a SEO and social context only. I would contest however, that the tension between these two emerging trends is fundamental to how media will be planned and bought in the…
Panda 4.0 winners and losers
Algorithm updates can be so profound that they change the fortunes of companies. Last week we saw Google roll out Panda 4.0, the latest version of the algorithm update that betters its ability to identify quality content to return back to users. There were a number of losers, one of which included Buzzfeed who, according to Searchmetrics, lost around 20% of its organic…
Why it’s time to confine media agencies to the dustbin
It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media’s chief executive, Paul Frampton.
This month I had the pleasure of taking part in a panel at Media360 on the topic of ‘What Clients Want’ in this new media landscape. What made the experience more delightful, was the presence of the very…
Looking at the pros and cons of tag tracking
Tag management solutions
Tracking is commonly looked upon as a simple way of measuring campaign success, preventing audience overlap or weeding out poor performing media partners.
The simple truth is that tagging has not developed at the same pace as the media channels themselves. They are relatively singular in their measurement, reflecting separate, discrete events…
Investment in human understanding is vital
The Q1 2014 IPA Bellwether report reveals the largest single upward upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
As the economy recovers, we are seeing sustained optimism return to the marketing and advertising industry.
For the last year the Bellwether report has…