Today’s modern media tussle; organic vs native
Few folks that I spend time with in the UK media industry have much time for the terms native advertising or organic reach. Native is dismissed as the new advertorial and organic is most often confined to a SEO and social context only. I would contest however, that the tension between these two emerging trends is fundamental to how media will be planned and bought in the…
Panda 4.0 winners and losers
Algorithm updates can be so profound that they change the fortunes of companies. Last week we saw Google roll out Panda 4.0, the latest version of the algorithm update that betters its ability to identify quality content to return back to users. There were a number of losers, one of which included Buzzfeed who, according to Searchmetrics, lost around 20% of its organic…
Why it’s time to confine media agencies to the dustbin
It is time to put an end to the term media agency and the industry should take some of its own marketing medicine, says Havas Media’s chief executive, Paul Frampton.
This month I had the pleasure of taking part in a panel at Media360 on the topic of ‘What Clients Want’ in this new media landscape. What made the experience more delightful, was the presence of the very…
Looking at the pros and cons of tag tracking
Tag management solutions
Tracking is commonly looked upon as a simple way of measuring campaign success, preventing audience overlap or weeding out poor performing media partners.
The simple truth is that tagging has not developed at the same pace as the media channels themselves. They are relatively singular in their measurement, reflecting separate, discrete events…
Investment in human understanding is vital
The Q1 2014 IPA Bellwether report reveals the largest single upward upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
As the economy recovers, we are seeing sustained optimism return to the marketing and advertising industry.
For the last year the Bellwether report has…
Once upon a time…
…Well actually last week. I read about Mark Zuckerberg’s internet.org proposal to use drones, satellites and lasers to beam internet to the two thirds of the planet who aren’t online. A partnership between Facebook, mobile companies and organisations, internet.org promises to make web access affordable for everyone. I read on and came across Google’s Project Loon…
Musings from European Adweek: Taking Chances
It was inevitable that mega group One Direction would get a name-check at some point during the 2nd annual Advertising Week Europe – and it came during Havas Media Group’s session with producer and director Morgan Spurlock. Spurlock and Havas Media Global Managing Director and UK Chairman Dominique Delport were on stage discussing the impact of technology on…
Learning from tech start-ups and succeeding by mattering (not just marketing)
Statisticians tell us the economy is looking up, as does the PM’s Twitter account. Yet the average person on the street isn’t (yet) feeling quite so buoyant.Looking back over the decades, challenging times have bred incredible entrepreneurship – and this era should be no different. So what’s the hallmark of the entrepreneurs today? And what can marketers learn from…
TouchPoints 5 to provide active consumer insights from passive data
Researchers are not known as a particularly excitable bunch – you’ve seen a big increase in user numbers – that’s lovely, but is it statistically significant? You have a fantastic new way of presenting questionnaires – great, but will it lead to respondent bias? That data visualisation is very pretty, but I think a flat bar chart would allow an easier…
Moving from “storytelling” to “storyliving”
Welcome to the second instalment of my blog about waning trust in British brands. You’ll recall that I left the last blog by suggesting that brands need to operate on a more human level. My rally cry was for businesses to consider how they can play a larger and more meaningful role in improving people’s day-to-day well being.
Our Meaningful Brands research study…