Moving from “storytelling” to “storyliving”
Welcome to the second instalment of my blog about waning trust in British brands. You’ll recall that I left the last blog by suggesting that brands need to operate on a more human level. My rally cry was for businesses to consider how they can play a larger and more meaningful role in improving people’s day-to-day well being.
Our Meaningful Brands research study…
Storytelling could well be taking your brand down the wrong path
On Monday this week, yet another survey emerged highlighting the waning trust that the British population have in business (brands). The Edelman Trust Barometer report analysed the level of trust consumers have in brands and showed that in the last year, the amount of people who trust business “a great deal” has dropped from 17% to just 10%.
That same evening,…
Happy Christmas Jumper Day
As you can see, we are fully supporting Save the Children’s Christmas Jumper Day here at Havas Media!
We also wanted to take this chance to tell you about a great campaign from Westfield and our sister agency Arena, who are going ever further to support the cause and get us in the Christmas spirit. For every blogger who takes a ‘selfie’ in their favourite…
Why is it so hard to make people care?
I’ve started to care about caring A LOT lately…
Largely because (in what could be a landmark move) Lily Cole and Wikipedia founder Jimmy Wales have together launched www.impossible.com – a new social network ‘dedicated to giving and receiving’. Does this mark the start of a new, altruistic era?
The premise of the platform is quite simple – people post wishes…
Why the agencies that are true POSErs will win in the end
The term ‘paid, owned and earned’ media is now well worn in the vernacular of marketers and agencies, albeit not well worn in terms of day-to-day execution. The phrase has been in circulation for around five years but most agencies tip their hat to it without any real understanding or true intent of pursuing the approach. Now is the time for the POE hype to turn into…
Google’s $100Mn deal with Publicis Groupe raises big questions for the media industry
Following the deal in October with MediaVest, Publicis Omnicom Groupe is doubling down on its bet on digital with the largest upfront media buy that Google has agreed to date. However, as the insightful comments on this article from AdAge point out, Google’s latest $100 Million deal with POG agencies DigitasLBi and Razorfish raises big questions for the media…
Do Leadership and the Art of Serious Play
‘For the things we have to learn before we can do them, we learn by doing them.’
― Aristotle, The Nicomachean Ethics
I love this quote. I first read it as a spotty and no doubt irksome adolescent. Its circular truth struck me in the heart – a stunning blow. In 17 words Aristotle’s elegant rhetoric brought me to the truth: doing begets understanding.
Christmas, Your Ads Have Landed (But click here to continue the story)
Back when I first began in the digital space, the prospect of ‘click here’ was deeply uninspiring; often early click through rates were a result of error, rather than intent. What delights awaited our intrepid internet surfer, if (s)he made the decision to interact and click on a 468×60? A voucher to print out and take in-store…the opportunity to…
It’s time for ‘old’ and ‘new’ media to stop fighting and start talking
This week, whilst trawling Twitter for my regular fix, I stumbled across the launch of a new device called Adtrap on CNN. This newborn US product promises to block all digital advertising by sitting between the router and modem and blocking any ad call to a device using that connection.
This could become a very “big deal”, and it made me think about the implications…
Will it be a good London Fashion Week for the hybrid ecommerce/editorial model?
We hear a lot of talk in our industry about the need for brands to become publishers and creators/curators of content. The implications behind this kind of talk are huge, not least the capital and time investment required to make it happen, and whilst easy to say, just how easy is it to put into practice?
Luxury fashion e-tailers have been blazing a trail in this…