Why the agencies that are true POSErs will win in the end
The term ‘paid, owned and earned’ media is now well worn in the vernacular of marketers and agencies, albeit not well worn in terms of day-to-day execution. The phrase has been in circulation for around five years but most agencies tip their hat to it without any real understanding or true intent of pursuing the approach. Now is the time for the POE hype to turn into…
Google’s $100Mn deal with Publicis Groupe raises big questions for the media industry
Following the deal in October with MediaVest, Publicis Omnicom Groupe is doubling down on its bet on digital with the largest upfront media buy that Google has agreed to date. However, as the insightful comments on this article from AdAge point out, Google’s latest $100 Million deal with POG agencies DigitasLBi and Razorfish raises big questions for the media…
Do Leadership and the Art of Serious Play
‘For the things we have to learn before we can do them, we learn by doing them.’
― Aristotle, The Nicomachean Ethics
I love this quote. I first read it as a spotty and no doubt irksome adolescent. Its circular truth struck me in the heart – a stunning blow. In 17 words Aristotle’s elegant rhetoric brought me to the truth: doing begets understanding.
Christmas, Your Ads Have Landed (But click here to continue the story)
Back when I first began in the digital space, the prospect of ‘click here’ was deeply uninspiring; often early click through rates were a result of error, rather than intent. What delights awaited our intrepid internet surfer, if (s)he made the decision to interact and click on a 468×60? A voucher to print out and take in-store…the opportunity to…
It’s time for ‘old’ and ‘new’ media to stop fighting and start talking
This week, whilst trawling Twitter for my regular fix, I stumbled across the launch of a new device called Adtrap on CNN. This newborn US product promises to block all digital advertising by sitting between the router and modem and blocking any ad call to a device using that connection.
This could become a very “big deal”, and it made me think about the implications…
Will it be a good London Fashion Week for the hybrid ecommerce/editorial model?
We hear a lot of talk in our industry about the need for brands to become publishers and creators/curators of content. The implications behind this kind of talk are huge, not least the capital and time investment required to make it happen, and whilst easy to say, just how easy is it to put into practice?
Luxury fashion e-tailers have been blazing a trail in this…
Faces and places give high street retailers a meaningful edge
Author: Denise Turner @MsDeniseTurner
With both presenting very different ideas for the rejuvenation of our High Streets – and the plight of independent retailers in particular – to the Communities and Local Government Committee, it seems timely to remember that retail brands play a unique and special part in the British psyche. This maybe shows that reports of…
Harnessing the Power of Social Magazine Apps
By Lori Cunningham, director digital futures at Telegraph Media Group.
Recent advancements in technological innovation have inundated the news market with social magazine apps, such as Flipboard and Google Currents. These emerging platforms are at the forefront of discussion as they offer pioneering forms of news consumption and exciting new ways for brands to engage…
Value to the consumer, value to the economy. Why Retail is Meaningful.
Our Meaningful Brands research has thrown up lots of interesting insights about how brands and categories can be more Meaningful and in particular what is important to people in terms of the brands that they hold close to them.
The retail category is the highest performing category in 2013 (as indeed it was last year). This in itself is pretty interesting when you…
Meaningful Brands 2013 dissected – Part 2
There’s been a lot of talk this year about Empty13. How we have nothing to look forward to after the Golden year of 2012 and how the recession is dampening our spirits as a nation.
But our Meaningful Brands research would suggest that instead of bringing us down, we have actually taken last year as a reason to feel more positive and the recession as the impetus to…