INTRODUCING MEANINGFUL BRANDS®
Meaningful Brands® is the first global study to show how quality of life and wellbeing connects with brands at a business level and measures the benefits brands bring to our lives. It is unique in both scale and scope; covering 1,000 brands, 300,000 people, 34 markets across 12 industries, with the UK study covering 168 brands and 19,429 consumers.
The research covers all aspects of people’s lives, including the roles brands play in society (contributing to the economy or employment), in our personal wellbeing (healthy lifestyles, connectivity with friends and family, making our lives easier, fitness and happiness) and product performance (price, quality and other marketplace drivers).
The top line facts
– Meaningful Brands can gain 46% more Share of Wallet than less Meaningful Brands
– Top Meaningful Brands deliver marketing KPI outcomes that are double those of lower scoring brands
– Meaningful Brands outperform the stock market by 133%, with the top 25 scorers delivering an annual return of nearly 12% – 6.7 times that of the STOXX 1800 stock index