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Clarks

Disney infinity 2.0 Live without limits

BRAND CHALLENGE

Improve Clarks’ ‘cool’ factor amongst 5-8 year-olds in order to increase sales of kids’ shoes.

HUMAN INSIGHT

Kids want immersive experiences that capture their imagination and entertain them. Going shoe-shopping is not always an entertaining experience…

MEANINGFUL CONNECTION

We partnered Clarks with Disney, one of the most meaningful kids’ brands in the world.  Through an immersive platform within Disney Infinity 2.0, we created a campaign that came to life across Disney TV and digital channels, with a suite of truly engaging assets that Clarks could also leverage across their full suite of owned media.

BUSINESS OUTCOME

By offering a free gift with purchase and making Clarks cooler to kids, we turned shoe-shopping into an entertaining and rewarding family experience.

Our innovative ‘Play Without Limits’ partnership generated a 32% uplift in Clarks’ brand awareness amongst 5-8 year-olds, a 37% increase in ‘Cool Factor’, and a 69% increase in brand likeability. Sales duly followed, with products featured in the campaign seeing a significant uplift.